It's illegal to represent in a photograph any food product that is not the actual product being sold

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The Sultan's Cuisine range of Middle Eastern sauces, made from traditional recipes and quality ingredients sourced from the Middle East.


To design an eye-catching Brand to compete with the big brands in the Supermarkets.

what we did

Created logo and labels that are steeped in the romance and traditions portrayed by Ali Baba and Sinbad in the tales of the Arabian nights. Using evocative graphics, gold and lush rich colours reminiscent of jewels, silk cloth and midnight skies.


Currently on sale in Tesco, Asda, Musgrave stores and in Holland.