Maison Blanc

Patisserie style cakes and pastries, sold in the chiller cabinet.

task

To package delicate and sometimes sticky patisserie style cakes so they can be viewed and protected on display and during transportation.

what we did

Utilising general styling from their retail spaces, we designed new packaging to entice, display and protect beautiful French style cakes and delicacies. Matching a luscious dark chocolaty brown with a strong salmon pink we covered the windowed boxes in a swirl of indulgence aimed at a discerning high end market. Using pick and place durable plastic for the windows we created die-cut swirling shapes which allowed the product to be seen and also protected.

result

Maison Blancs new range of cakes can now be seen in Waitrose and other up market retailers.