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Mc Cracken Row - Liberty's

Concept food packs to sell an idea into Liberty


To create concepts in order to explore or sell the potential of a new food range for Liberty of London

what we did

Respecting and retaining the iconic brand of Liberty with its rich purple, we created packaging concepts for high end produce such as preserves and teas. Delicate watercolours evoke the taste and flavours of the various commodities, and a quick and easy way to add new flavours and ranges. Subtle and perfectly matched with the strength of the purple they create a strong and memorable range of packs on shelf.


These packs enabled McCracken Rowe to 'sell in' the idea of selling food under the Liberty name, a new concept. Liberty are now selling their own range of products as a result.