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For large amounts of copy and also at small sizes, serif faces are easier to read than sans faces

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Mecmesin

A company involved in 'force and torque' technology, offering equipment to a broad range of clients in varied sectors.

task

We were asked to create a new identity and then new sales material to match and develop the success of that identity.

what we did

Carrying on the theme of application of their gauges and technology we created strong, vibrant illustrations using images related to the area of application, such as drinks, together with technology based abstract elements, picking up on the colour assigned to each business area. With a series of these illustrations for each brochure we created a strongly branded and consistent range of material for print and PDF.