A software system designed to address customer retention in the gym and personal trainer industry.
To design memorable and punchy promotional material to launch this new software.
With a strong and colourful brand already in the bag, we created colourful, intriguing and memorable promotional material which gave a sense of the market sector, sports and fitness, but retaining a strong air of the brand and its colours style and values. A clever headline to grab attention, clear concise information to hold it there, whilst the brand logo subtly rolls on the eyes.
Successful launch at a trade show and plenty of enquiries.