Goodwood Road & Track

The famous racetrack in Sussex, home to a racing events company.

task

To design a new brochure which would increase sales for race and rally days for both gift and corporate markets.

what we did

Rather than totally selling the cars and racing driving, we focussed on the experience of those that take part in the day long events. As the day wears on the expressions of the participants are recorded and their expressions would tell the story! The Front cover would have cutouts of a few of the faces throughout the day. Naturally we interspersed with dramatic driving imagery.