Pimss

Information and asset management, software company.

task

Utilising an existing identity we were asked to create a campaign to promote Pimss new software and the companies presence at an important trade event.

what we did

We came up with a promotion around the strapline 'Asset Management doesn't have to be hard' and produced sticks of rock with the Company name through the middle, which formed the basis of a teaser campaign sent out to a select mailing list in keeping with the target and profile of the event attendees. Material designed to reflect the rock and theme of the promotion, art directing photography and designing strong event material, with folders and press packs.