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Green is the colour that least vibrates on the eye and so is very calming

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Ivan the Terrible Vodka

Authentic Russian kettle distilled vodka.

task

Create a new dark brand and packaging for this authentic vodka

what we did

Traditionally distilled Russian vodka required a delicate balance of dark and gothic to match the name 'Ivan the Terrible' and modern values to appeal to the young vodka drinking market. We created a quirky illustrative label with black and silver applied to a traditional Russian bottle with clean lines and a contemporary feel. Supporting material and sharp cool photography also positioned the brand accurately.