Tesco

Own label packaging across a range of products for this major supermarket.

what we did

We have created packaging for a number of product ranges for Tesco, including indulgent cakes, olives with a Mediterranean flavour, a beauty range using evening primrose oil, chocolates and a coal tar soap. The demands of own label packs are very different to that of Branded products where the brand is the hero. On a supermarket shelf those packs must be confident and instructive but not detract from brands who pay a premium for shelf space. Despite this they can be very creative and have a personality all of their own, whilst delivering quality at an affordable price which must also be reflected in the design.