For large amounts of copy and also at small sizes, serif faces are easier to read than sans faces

Why not sign up
to get more Fly Tips

creative consultants in visual communication > call 0800 6191 595 or email

visit our blog


Own label packaging across a range of products for this major supermarket.

what we did

We have created packaging for a number of product ranges for Tesco, including indulgent cakes, olives with a Mediterranean flavour, a beauty range using evening primrose oil, chocolates and a coal tar soap. The demands of own label packs are very different to that of Branded products where the brand is the hero. On a supermarket shelf those packs must be confident and instructive but not detract from brands who pay a premium for shelf space. Despite this they can be very creative and have a personality all of their own, whilst delivering quality at an affordable price which must also be reflected in the design.