DID YOU KNOW?

In a magazine right-side Ads generate more interest than left side, and this is reflected in the rates

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Candia Milk

task

Produce A4 ad and coupons for money - off promotion

what we did

To attract attention, we designed an eyecatching and modern styling which created a more updated look to the old-fashioned label and brand. We injected a notion of freshness and nature with blue sky and daisy covered lush green fields, and homely tablecloth to evoke the quality of the milk.

result

There was a bigger uptake than normally expected for this type of promotion