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Casterbridge

New range of cakes and cookies designed to sell into corporate in-house cafés and upmarket retailers.

task

To create an eye-catching brand and new packaging range, to unify and generate increased sales in the corporate environment.

what we did

After exploring various other possibilities, Fly created a modern and innovative brand which represented a literal but abstracted bridge using an unexpected colour palette specifically designed to appeal to a younger and slicker city audience. Blue and black are not colours usually associated with food, but used carefully in this brand they create an air of sophistication designed to appeal to a younger and more style conscious market. Friendly and yet credible typography enable this brand to be both foodie and sophisticated.

result

Increase in sales for both trade (up over 40%) and retail environments.