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It's illegal to represent products on labels larger than life-size

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Candia Milk

French UHT milk company

task

To create new adverts to change the perception of UHT milk with an added voucher style incentive.

what we did

We injected a notion of freshness and nature with blue sky and daisy covered lush green fields, with wavy tints and shapes to evoke the quality of the milk. The styling and modern typeface create a more update look to the old-fashioned label and brand.