Training company offering services to both corporate and government agencies and other not for profit organisations.
To create two sets of material in keeping with the new identity we created.
Abstract visuals create a sense of growth and steps taken in learning. The pale blue is friendly and less corporate and printed on lighter uncoated stock, for a more economical perceived brand proposition, whilst the darker richer and heavier board for the corporate side clearly appeals to a more blue chip market. Introducing a silver ink we still brought the project in on budget by sticking with two colours. Strong and bold but generic enough for any usage across folders and other collateral including stationery and promotional postcards.
Raised profile and the ability to go after more lucrative corporate training to help fund other more worthy projects.