DID YOU KNOW?

Conservative estimates put the number of typefaces at around 40,000...so far!

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Dax

An exhibition company offering cost effective display solutions

task

To create a new brand and brochure to raise their profile, increase sales and more accurately reflect the expertise and personal service within the company.

what we did

Dax was simple, it was about display and we chose a bright and bold abstract image to convey that, shafts of speeding light and colour contrast with a grid which helps to communicate the technical aspects of the business. Combining that with a simple brand logo with strong bold lettering, easily read in the many formats demanded of that industry, we softened the image to include basic information on fairly generic and cost effective folders and stationery.

result

Strong and memorable branded material to raise the profile of the business.