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Dance Holidays

A specialist dance and travel company offering holidays with dance training across many styles and sectors

task

To create a new brand and brochure to raise their profile, increase sales and more accurately reflect the expertise and fun within the company.

what we did

Utilising the brand and identity we had already created we went on to produce several successful brochures for Dance Holidays, all with a tremendous sense of fun as you would expect but designed with extra vitality and the vibrancy of the brand colour palette, one colour for each dance style enabled viewers to easily navigate the many holidays on offer. Fiery red for Tango with all its passion, hot orange for Salsa for energy and heat, dark blue for line dancing etc etc all in keeping with the target market for each style. Strong image editing, cropping and attention to detail with bold typography and variations on brand elements such as footprints in sand, used throughout, creates a series of striking and energetic brochures, each one with its own personality for each year.

result

With a new logo Dance Holidays became quickly known as the only Dance Holiday company, they achieved 'Brand Call' where they were used as the generic term for their type of holiday, a rare thing in today's market. Together with a new brochure using the new brand identity cleverly, their sales increased over 100%. So successful, they have created a Dance community and operate all over the world.