DDJ

Property development

task

To create a new identity within a website for a property developer to look established and trustworthy.

what we did

We decided that as Daffyd had such a strong Welsh name and personality, we would use Welsh graphics, which also have strength and history in terms of the castle and the dragon, so would fit well with his brand values of trust and reliability. Other aspects needed were to give him a more modern and forward thinking edge, this we achieved with the dynamic shape and colour palette.