Laura's Idea

A small company producing delicious Vegetarian food that's a bit different from the norm.

task

To create a Brand Identity using their existing Logo. Starting with the website we needed to get across the handmade, delicious healthy and innovative qualities of these vegetarian meals.

what we did

To get across the home made quality of the recipes we decided to use graphics such as linocut or woodcut printing and other crafts such as cut -out paper, collage and scrapbooks. We introduced different and whacky typefaces to further get across the innovative nature of Laura's ideas!